Bill Gates recommended the book on his blog, and according to Warren Buffett, it is the best book he read in 2016 (and that copies will be available at the annual Berkshire shareholders meet in May’17): Didn’t mean much to me when hubby mentioned it. He had loved the book and insisted (more than once) that I give it a shot. Unlike him, I wanted to protest, I do not particularly consider myself a business buff. Instead, I just read it. After, awed and emotional, I just mumbled “No. Wonder.”
It was 1962 and in one of his morning runs, the shy and introverted Phil Knight wondered what he wanted to do in life. Though his ultimate dream of becoming a great athlete had not come to pass, he had resolved that whatever he did, it will not be work, it will be play. He was driven by the ideal of greatness to do something meaningful that made a difference in the world. At Stanford he had written a paper on the great potential the Japanese running shoes have to make deep cuts into the shoe market (just like they did with cameras), hitherto dominated by the Germans. Obsessed with what he called the “Crazy Idea,” he started selling the Japan-made Tiger shoes, and Blue Ribbon Sports was born. Of what would become Nike later, the company sales grew steadily and then exponentially, doubling sales every year. His coach Bill Bowerman, loved and regarded very highly of by Knight, became his partner, and gave excellent inputs on shoe improvement, as a result of his trail and error experiments with different designs and materials. In time, many talented people became a part of his company and shared his passion to play.
Though his business was growing rapidly, he would plow all the profits back into his business, leaving no “cash” (highly unacceptable to the Banks). As such, he had to always fight and beg for more credit of his bank. He was taking very high risks. To have a fall back income, Knight earned his CPA and worked for Price Waterhouse for several years, and later taught Accounting at Portland State University, all while selling shoes. Page after page of the years described in the book are filled with war that Knight and his team are fighting to not go out of business. But their passion to play, mutual camaraderie, and inexhaustible grit keep them together and going (as it does the reader). There are poignant moments where he expresses regret for not able to balance his home life, giving enough time to his two sons.
In the last part of the book, Knight looks back after stepping down as the CEO of NIKE for 40 years, wondering if of all this was just business. Most certainly not, he stresses. Far from it.
All this was about the passion and love for sports.
It was about having strong close relationships, be it with his coach or his team or even the endorsed celebrity athletes (he has a close bond with Tiger Woods, Agassi, Michael Jordan, to name just a few).
It was about the obsession to do something different on one’s own terms; money never a goal but a means to make it happen. A by product.
A business started with $50 investment is today a $30 billion empire – a stunningly impressive number, sure. But to peer behind the scene and walk in Knight’s ‘shoes’ to see where it all began only as a Crazy Idea, is something quite extraordinary: real, relatable and somehow…. doable! Add to it the great storytelling and excellent writing, Shoe Dog would leave you at a high point, emotional, awestruck and stirringly motivated.
Educating. Inspiring. A compelling read. Very highly recommended. 5 Solid stars on my Goodreads.
Well played, Mr. Knight!